What digital marketing companies actually do
Digital marketing companies in Kenya typically handle SEO, paid social and search ads, content and brand strategy, and social media management. Good agencies build long-term visibility and brand trust, which is different from, and complementary to, direct lead generation.
Questions to ask before hiring an agency
Can you show results from similar businesses in Kenya?
How do you report on performance, and how often?
What is included in the monthly retainer versus billed separately?
Do you specialise in my industry or location?
Agency marketing versus direct leads
| Agency marketing alone | Adding ZangCash BusinessPro |
|---|---|
| Builds long-term visibility and brand awareness | Delivers immediate, high-intent enquiries |
| Results take time to compound | Enquiries can start within days of registering |
| Cost is not always tied directly to leads | You know what you're paying for: enquiries |
Most businesses get the best results running both together: an agency or in-house team building your brand, and ZangCash filling the pipeline with people who are ready to buy now. See our guide on how to get leads in Kenya for more on this.