Why traditional advertising alone often falls short
Billboards, radio spots and generic social ads reach a broad audience, but most of that audience is not actively looking to buy right now. The result is a lot of spend for a small number of qualified enquiries, and no way to know in advance who will respond.
Ways businesses generate leads in Kenya
Search-based platforms
Connecting with people already searching for your product or service, like ZangCash.
Social media ads
Facebook, Instagram and TikTok ads targeted by interest and location.
Referral programs
Rewarding existing customers or affiliates for bringing in new business.
Local SEO
Ranking for location-based searches like "contractors in Mombasa".
How ZangCash BusinessPro fits in
Instead of paying for impressions, BusinessPro delivers enquiries from people who have already told us what they need, in your chosen industries and locations. This works well alongside your existing marketing, particularly if you already work with a digital marketing company for brand awareness and want a dedicated channel for high-intent enquiries.